Is Digital Media Recession Proof?

The short answer is no. No media is recession proof. However in the current economic environment digital media becomes increasingly important for advertisers who are seeking measurable return on investment. Experts are predicting that our economic woes will continue over the next 18-24months. As a result brands (clients) will be looking to promote their business [...]

My Top 5 iMedia Insights for 2008

Everyone is looking ahead to what will be the “next BIG thing” for our beloved interactive channel this year. I’ve put together a list of both evolutionary and old school interactive media trends to watch for this coming year. 1. More Search Everyone in this business (clients, account managers even media teams) are always on [...]

Why Ad Networks? Why Not!

Every time ad networks come up in conversation with clients (and account management) they usually give me one of two looks. Look #1: I have no idea what you’re talking about and if someone mentions the “long tail” one more time I’m going to put all my money back into print. Look #2: Ad networks [...]

The Importance of a Media Brief

Interactive planning really isn’t all that different from planning any other media such as print or broadcast, at least in the beginning. The media brief sets the stage for any campaign kick-off meeting and without one is simply a waste of time. In a perfect world the brief should be delivered well before any meeting [...]

Couldn’t Have Said It Better Myself…

Media planning and buying has (is) going through a monumental metamorphosis, change is happening everyday new technologies lead to new ways to reach our target audience (which is more fragmented today than it ever has been). That said there are far too many of us that continue to plan and buy the same way day-in-day-out [...]

CPM, CPC, CPL, What’s The Difference?

CPM : Cost per Thousand ( M = Roman symbol for 1000 ) It is used by programs that pay on an impression basis — with the CPM rate being the amount you pay for every 1000 times an advertisement is displayed. For example, a $5 CPM means you pay $5 every time 1000 ads [...]

What Is An Average CTR?

Good question…or is it. Average for what? Search campaign, display campaign, or for a specific creative type, ad unit size, vertical, static ad, rich media, video unit? The list is long and the short answer is, “it depends”. DoubleClick reports state the industry average is between 0.2% to 0.8%. I’ve run campaigns that have achieved [...]