As Promissed…

Here is the PDF of my recent presentation at the Annual AMA Career Day. Thanks again for both your time and attention. Enjoy! AMA Career Day Presentation

Elvis Knows All About Engagement… Do You?

When it comes to engagement planning I guess you could say (for most companies) that “Elvis has left the building”. Take a look at the below engagement methodology (outline) and let me know the next time you see ELVIS. E – Engage, L – Listen + Learn, V – Visualize, I – Innovate, S – [...]

Campaign Goal -Lead Gen

As soon as your client mentions that one of the primary campaign goals is to generate leads (drive response) things get interesting fast! Wikipedia defines lead generation in the following way … “Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business’ products [...]

What Comes First – Creative or Media Plan?

This question does have a short answer… NEITHER! Collaborative concepting is the key to online planning success. The earlier everyone can get in the same room and discuss campaign goals, objectives and brainstorm on all possible tactics you’ll find you end up with both bigger ideas and bigger budgets to work with.

What Impacts Click-Thru Rates (CTR)?

For this question there is no short answer, there are many things that can affect your CTR. The following is in no specific order… – Targeting: Generally the more targeted your campaign is the better the performance. If your campaign becomes too targeted across multiple geo/demo segments you risk advertising to a very limited audience. [...]