As Promissed…

Here is the PDF of my recent presentation at the Annual AMA Career Day. Thanks again for both your time and attention. Enjoy! AMA Career Day Presentation

Will DoubleClick Now Include YouTube Stats?

OK, this will be a short post. Now that the Google/DoubleClick merger has officially gone through there is already a beta version of their new offering complete and will be available for testing within the month. My question is with all the buzz that surrounds CGM will Google cash in by linking these client/campaign results [...]

Agency Evolution

Challenge: The traditional agency model is broken. Marketing has evolved past geo/demo targeting and is fast becoming tied to individuals and their fragmented lifestyles. Solution: The agencies goal is to have their clients brand live in the consumers mind and owning that what we define, create and deliver shapes the consumer’s viewpoint. The reality is [...]

Everyone Has a Story to Tell…

After 17+ years of being in the advertising world I’ve seen/given all types of “presentations” that range from internal team meetings, new business pitches, conferences… even your own yearly performance review qualifies as a presentation. So what makes a good presentation different from a bad one? We all know that reading from a Power Point [...]

Where Does Interactive Live?

Interactive adoption within agencies big and small struggle with “where interactive lives”. Some try the round peg in a square hole approach by forcing it into one of their existing departments such as media or creative. This approach may seem like it works in the beginning however the real answer is total integration. Interactive doesn’t [...]