When it comes to engagement planning I guess you could say (for most companies) that “Elvis has left the building”. Take a look at the below engagement methodology (outline) and let me know the next time you see ELVIS.
E - Engage, L – Listen + Learn, V – Visualize, I – Innovate, S – Socialize
Brandon Murphy @ 22squared related this (ELVIS) methodology in the following way…
Just as Elvis reinvented rock music with his swaying hips and rockin beats, the world of marketing is being reinvented too. Let’s take Elvis’ lead…
Effort and Experimentation
Elvis didn’t reinvent music by accident. Like many artists, he poured his heart and soul into it, perfecting his style and music along the way. To better engage customers, we have to do the same thing. It’s much more effort, because there are so many ways to engage customers. Conducting measured experiments constantly is the only ways marketers can keep up.
Live and Learn
We should learn from everything we do, and we should live everything we learn. That not only means acting on our successes and failures, but seeking to provide things to consumers that enable the life they want to live, learn what they want to learn, be who they want to be. Engagement isn’t communicating, it’s providing people with value through communication.
Vet and Vent
Invite customers into the development process. The more they feel involved in designing something (product, communication, content…) the more they’ll propagate it with others. Let them vent, add, adjust and carry on among each other. Enlist your most loyal customers into your marketing R&D efforts.
Invent Interactions
Sometimes taking advantage of an existing medium or channel isn’t enough. Sometimes we have to invent new ways to create meaningful interactions with and among people. That could mean using a combination of channels in a new way, or inventing a new channel all on its own.
Socialize and Serve
After experimenting, living, learning, vetting and inventing, it’s time to let customers propagate your product, message or content. Giving people some type of social currency, valued content or helpful utility can be the best way to encourage them to share with others. Every launch should be socialized before it’s broadcasted.
